Your brand reflects your identity as a company. What are you doing

to make yours stand out?

It’s often said that you need to get your ad in front of customers seven times for them to pay attention to it. But as marketing practices continue to evolve in the digital age, this old rule may no longer be relevant. It does, however, underscore how difficult getting noticed can be at times.

Your brand reflects your identity as a company. That’s why you want it to convey a sense of who you are and what you do. And, most of all, you want it to be seen by the right people.

Here are several elements you can use to get your branding noticed.

Distinct logo

Your logo is the main visual representation of your company’s branding. The first thing to check is whether your business name resonates with your target audience or not. If not, you’ll end up having to re-brand later, so be 100 percent sure the first time.

A surface-level study of color psychology is also worthwhile. For example, if we go through the rainbow of colors, McDonald’s claims yellow for its recognizable “M.” Fanta is known for its orange soda cans, and Coca-Cola for red. Yahoo!’s logo uses only purple in its design to signify creativity and imagination. You can probably recall and then distinguish Facebook’s particular blue from Twitter’s shade without looking either of them up. Font choice and shape of your logo is also another major consideration. The shape of your logo can also play a part in the impressions your customers receive.

Finally, there’s design. Flat design is still the trend right now, so don’t go in the “realistic direction” unless you have a good reason to do so.

 Marketing collateral

Stationery, brochures, flyers, mugs, USB chargers . . . these and other marketing items all play a part in getting your brand noticed, especially since your prospects and customers will be interacting with them directly.

The same principles that apply to your logo also apply to your marketing collateral. Brands like active wear producer Lululemon give out a free branded bag during promotional seasons or an exclusive purchase. Another major consideration is imagery. If you understand your target audience well, picking the right images should be a straightforward process.

Advertise on Facebook

Chances are, your target audience is there.

With social media platforms like Snapchat and Twitter growing in popularity, particularly among young people, you might think that advertising on Facebook is a waste of your time. But the fact is, that’s just not the case.

Facebook is the world’s largest social media platforms, with billions of active users, in fact, Facebook can put your business in front of a large audience.You should be advertising on Facebook because; it’s still the fastest way to reach a huge amount of people in a short amount of time, you can target your ads based on just about anything, you have access to an unlimited database of information,there’s a good chance you’ll reach your target audience on Facebook and it’s easy for your audience to get in touch with you.

Digital Strategy

Traditionally consumers used magazines and newspapers, now they consume information on Google, Facebook and Instagram. With new media taking over how we consume information, it’s becoming more and more important to stay up to date with the latest technology.

Advertising has adapted to that change by getting their products in front of people where they spend most of their time, on their screens! Space to communicate personal content and connect is now morphing into a space to find out the latest news or trends as and when they unfold. we do know that Having a digital marketing strategy is extremely important for any new age company.

 Influencer marketing

Cooperating with influencers in your industry can lead to valuable and widespread exposure. As reported by the Adweek blog SocialTimes, 75 percent of marketers are using influencer marketing.The key is to find active influencers that resonate with your brand. Influencers can lend credibility to your brand. Find a strategy that makes sense for your brand, and for the influencer in question.

Final thoughts

Your branding will factor into your success as a company. That’s why you need to get it right. When you have an attractive brand, people will begin to associate positive feelings with it. Then it becomes easier to draw them in and keep them engaged.

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